Marketing for People’s Travel
I was asked to provide marketing for the launch of peoplestravel, a travel agency with a mission to coax the young, savvy and affluent traveller away from cheap Internet deals and back onto the high street.
From initial concept to copywriting and design, I created a range of materials aimed at the commuter market. Oyster card holders handed out at tube stations, sandwich bags circulated via local food outlets, postcards distributed in-store and around the locality, encouraging workers to take time out and explore at peoplestravel.
I also created, sourced materials for and had printed a range of point-of-travel materials, reinforcing their brand through various merchandise.
KEY MARKETING TASKS
- Brand development and creation of concepts to shape the brand identity
- Graphic Design of various travel related material including travel document folders, ads, postcards, leaflets, paper bags, oyster card wallets and other point-of-sale collateral
- Merchandise sourcing and artworking
- Copywriting and ad concepts
- Print management