Marketing for People’s Travel

Marketing for People’s Travel

Graphic design and marketing for the launch of high-end, high street travel agency peoples travel.
People's Travel Ad
People's Travel Stationery Design
People's Travel Paper bag Design
People's Travel Travel Documents Folder

I was asked to provide marketing for the launch of peoplestravel, a travel agency with a mission to coax the young, savvy and affluent traveller away from cheap Internet deals and back onto the high street.

From initial concept to copywriting and design, I created a range of materials aimed at the commuter market. Oyster card holders handed out at tube stations, sandwich bags circulated via local food outlets, postcards distributed in-store and around the locality, encouraging workers to take time out and explore at peoplestravel.

I also created, sourced materials for and had printed a range of point-of-travel materials, reinforcing their brand through various merchandise.

KEY MARKETING TASKS

  • Brand development and creation of concepts to shape the brand identity
  • Graphic Design of various travel related material including travel document folders, ads, postcards, leaflets, paper bags, oyster card wallets and other point-of-sale collateral
  • Merchandise sourcing and artworking
  • Copywriting and ad concepts
  • Print management